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AI SEO / Generative Engine Optimisation

Get found in ChatGPT, Gemini and Google AI Overviews

More customers now ask AI assistants for recommendations instead of scrolling search results. We help AI tools understand your business and mention it in their answers.

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What is AI SEO?

AI SEO, also called GEO (Generative Engine Optimisation), is the work of making your business easy for AI tools to find, understand and recommend. Tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews answer questions directly by summarising information from across the web.

If your business is not clearly described on your website and on other trusted sites, these tools are less likely to mention you. AI SEO builds on traditional SEO: the same good website, content and reputation, organised so that AI systems can use it.

Who it is for

AI SEO suits businesses whose customers research before they buy.

  • Local service businesses that want to be recommended for 'best near me' questions
  • Clinics, schools and professional services that customers compare carefully
  • E-commerce brands competing on product comparisons
  • Software and SaaS companies that appear in 'best tools for' lists
  • Businesses already doing SEO that want to cover AI search as well
  • Agencies that want a partner for AI search work

What is included

We work on your website and your wider presence on the web.

AI-friendly content

Clear answer-first pages, FAQs, comparison articles and listicles that AI tools can quote.

Entity optimisation

Consistent business name, services, locations and facts across your website, profiles and directories.

Structured data

Schema markup for your organisation, services, FAQs and reviews, plus files such as llms.txt where useful.

Content distribution

Publishing and sharing relevant content on platforms such as LinkedIn, Medium, Reddit and press sites.

Google Business Profile

A complete, active profile with reviews, which feeds both Google Maps and AI answers.

Monitoring and reports

Monthly reports on AI mentions, visibility and referral traffic from AI tools.

How we work

Each AI SEO project follows four steps.

  1. 1

    Audit

    We check how AI tools currently describe your business and competitors, and review your website and listings.

  2. 2

    Strategy

    We pick the questions your customers ask and plan the content and fixes needed to answer them.

  3. 3

    Implementation

    We update your website, add structured data, publish content and improve your profiles across the web.

  4. 4

    Monitor and refine

    We track mentions and traffic each month and adjust the plan based on what is working.

Results to expect

AI SEO is a steady, ongoing effort. Some changes, such as clearer pages and structured data, can help quickly, while building mentions across the web takes months. AI tools change often and no one controls what they say, so we do not promise specific mentions or rankings. We report honestly on what changes, including visibility and traffic from AI sources.

Find out how AI tools see your business

Book a free consultation and we will check how ChatGPT, Gemini and Google AI Overviews describe you today.

Book a free consultation

Frequently asked questions

What is AI SEO and how is it different from regular SEO?
Regular SEO aims to rank your pages in Google search results. AI SEO aims to get your business mentioned in answers from AI tools such as ChatGPT, Gemini and Google AI Overviews. The two overlap, and good SEO is the foundation for both.
How soon can I see results?
It varies by business and competition. Some improvements show within a couple of months, but AI SEO usually needs several months of consistent work. We report progress every month.
Can you guarantee my business will appear in ChatGPT?
No. No one controls what AI tools say, and anyone promising guaranteed mentions is not being honest. We improve the signals these tools rely on and track the results.
Do you provide reports?
Yes. You receive monthly reports on AI mentions, visibility and referral traffic from AI sources.
Is AI SEO suitable for small businesses?
Yes. Small and local businesses can benefit early, because many competitors have not started on AI search yet.
Do I still need regular SEO?
Yes. Google search still sends most website traffic, and AI tools use much of the same information. We usually recommend running both together.
How much does AI SEO cost?
It depends on your goals, market and how much content is needed. After a free consultation we send a monthly plan with a clear price.